Brian Joubert: owner of LB Tax and Business Advisors

Goal Getters, Where Vision Meets Action

By the time Brian Joubert says, “Taxes chose me,” you understand that his story isn’t just about numbers—it’s about vision, exposure, resilience, and the discipline to master one thing before expanding into many. As the founder and owner of LB Tax and Business Advisors, a full-service firm specializing in business and real estate taxes, Joubert has spent nearly three decades turning lived experience into strategy, and strategy into sustained success.

Going into its 29th year, LB Tax and Business Advisors stands as a testament to what happens when curiosity meets commitment. But Joubert’s journey didn’t begin in an office—it began with exposure.

A Mind Opened Early

Born and raised in New Orleans, Joubert credits his early worldview to frequent visits to California, where his father lived in the Bay Area. As a child, those trips offered a striking contrast to the environment he knew. “Seeing mountains, hills, different streets—it made me realize there was more out here in the world,” he recalls. That awareness sparked questions: If California is like this, what’s New York like? What’s Las Vegas like? What else exists beyond what I know?

That curiosity deepened when Joubert also experienced the opposite extreme—visiting his father’s small, rural hometown in Louisiana, where working fields and farm life were the norm. Moving between country towns, Southern cities, and West Coast urban life expanded his mental framework early. “It exposed me to a whole lot,” he says. “And that exposure was one of the best things that ever happened to me.”

By age eight or ten, the seed was planted: there was more to see, more to do, and more to become.

The Entrepreneurial Bug

Joubert didn’t wait until adulthood to act on that instinct. At just 13 years old, he ran a shoeshine stand inside the Omni Hotel, thanks to a contract secured through his mother, who worked there. The impact was immediate. “I used to come home every day with money,” he says. “And all my friends wanted to know how much I made.”

That early taste of independence—and the way people gravitated toward someone creating value—sparked something lasting. Joubert realized that entrepreneurship wasn’t just about money; it was about control, consistency, and possibility.

By his early 20s, that mindset translated into action. Alongside a close friend, Joubert launched a courier business and a janitorial company, scaling them to dozens of contracts across the city. “That was my first big endeavor,” he explains. “It showed me I could do major things.”

Eventually, the partnership dissolved, and Joubert kept the courier business—but more importantly, he gained clarity. He could see something bigger.

Master the Tree, Then Grow the Branches

One of Joubert’s core philosophies is deceptively simple: You can be great at many things, but not all at once. His metaphor of choice is a tree.

“You get one tree, and that tree has several branches,” he explains. “It’s easier to manage one tree with many branches than several trees.”

For Joubert, that tree was taxes. He became, in his words, a “tax master.” Speaking engagements, authorship, consulting, and business education didn’t distract from that focus—they grew from it. Each branch was a byproduct of mastery, not a competing priority.

This approach, he believes, is the antidote to burnout. Instead of constantly starting over, he builds outward from a solid core. “When I speak, I’m speaking on what I already know. When I write, I’m writing on what I already talk about,” he says. “That simplicity makes life easier.”

Duplicating Yourself to Buy Back Time

When it comes to productivity, Joubert doesn’t believe in doing everything yourself. His advice for maximizing time is straightforward: duplicate yourself.

That duplication happens through collaboration, bartering, and delegation—skills Joubert formalized into a trademarked framework he calls HTTD: Hire, Train, Trust, Delegate.

“You only can do so much in a day,” he says. “So you hire people, train them to know what you know, trust them to execute, and delegate the work.

Letting go, he admits, often requires sacrificing money early on—but the payoff is freedom and growth. “If the operation keeps operating, I can always go get more business,” he explains. The alternative is constant motion without progress—a recipe for burnout.

Fear, Failure, and the Courage to Try

If there’s one thing Joubert fears, it’s not trying.

“One of my superpowers is that I’m not really scared of much,” he says. “But I am afraid not to try.” The idea of being haunted by what if is more frightening than failure itself.

For Joubert, entrepreneurship and fear don’t coexist. “If you’re scared of failing, you’re not a true entrepreneur,” he says plainly. Failure isn’t the opposite of success—it’s part of the process, a lesson rather than a loss.

Roadblocks Are Just Delays

Setbacks, Joubert believes, are often misnamed. A roadblock isn’t a stoppage—it’s a checkpoint. “They just stop you temporarily, check your paperwork, and if everything’s right, you keep going.”

In business, that paperwork often means legal structure, fundability, and compliance. Early in his journey, Joubert learned that being unprepared financially created delays. Instead of seeing those moments as barriers, he learned to use them as gauges—signals of what needed tightening before the next level.

When Taxes Chose Him

Joubert’s entry into the tax business came through an unexpected—and deeply transformative—season of his life. While incarcerated during his courier business years, he received tax documents from his partner to review. Noticing issues, Joubert began asking questions, which led him to a fellow inmate knowledgeable in taxes.

That moment changed everything. “I was always a numbers person. I love learning. And I’m a people helper,” he says. Taxes checked every box. Each year brought something new, and each client represented an opportunity to make a real difference.

When he was released in December 1996, Joubert wasted no time. He already had business cards printed and began marketing immediately. Combining his courier experience with tax preparation, he pioneered a pickup-and-delivery tax service—one of the first of its kind in the Southeast. The uniqueness fueled rapid growth.

Within a few years, Joubert sold his courier business—his first profitable exit—and committed fully to taxes. That decision led to multiple locations, eventually scaling to as many as eleven offices.

Redefining Success as Freedom

For Joubert, success has never been about appearances. He drove modest cars even while running multiple locations. “It was never about the show,” he says. “It was about the freedom.”

True success, in his view, is living your desired lifestyle—on your own terms. It’s the ability to travel, to choose how you spend your time, and to enjoy the dash between birth and death. “Live your joy,” he says simply.

Creating Solutions for Others

That philosophy led Joubert to create the RB Solution Center in Smyrna, Georgia—a comprehensive coworking and resource space designed to remove excuses for entrepreneurs. With offices, studios, meeting rooms, event space, and more, the center exists to solve problems before they become barriers.

“I’ve listened to entrepreneurs for almost 30 years,” Joubert says. “I built this to create solutions.”

In every sense, Brian Joubert embodies the spirit of a Goal Getter—someone who doesn’t just imagine what’s possible, but builds the structure to make it real. His story is proof that when vision meets action, the branches can grow far beyond the tree you first planted.