After earning syncs with CW's 'All American,' OverTime Elite, the NFL and ESPN, Hampton Roads Hip-Hop artist Who? recruits Chaz French for his latest release "Da Memo."

The result of the 757 to DC collaboration is a bone chilling, word-bending, roller coaster record that will have barbershops debating who had the better verse for years to come. The super animated bars are accompanied by co-production from 808Jezus; which spotlight infectious horn melody's with hard-hitting drums and bass lines.

In a statement to the press, the De Loners. Music founder reveals:

"I was stuck in a time capsule for almost the whole year of 2022 and really studied what made those old Big Pun, Nas and Jay Z records so infectious. Steve Stoute had pointed out in an interview that he did with Rap Radar, that back then, in the early 2000's and late 90's, rappers were still not taking any bars off, even in the commercial records. It made me rethink my approach.

So for months I would cycle through older beats and just rapped without a filter. Eventually I came to this verse and sat down with 808Jezus to create a beat that would match the lyrics' energy. Around that same time, Chaz French had came to a session we booked and I played him the beat, and he went into instant rap mode, and this is the outcome."

Watch the Fargo-directed clip for "Da Memo" and stream the song's official audio on your DSP of choice via United Masters.

Share this post

Written by

Jake Crates
Jake Crates, Music journalist and industry consultant focused on talent discovery, artist development, and cultural storytelling.

Comments

Entrepreneur Valerie Ross Turns Decades of Ownership Into Purpose Driven Mentorship
PHENOM Valerie Ross pictured, an entrepreneur turning decades of ownership into lasting impact.

Entrepreneur Valerie Ross Turns Decades of Ownership Into Purpose Driven Mentorship

By Pamela Broussard โ€ข 1 min read
Destination Fortified Counseling & Wellness: How Nic Burnette Is Building Stronger Paths To Mental Wellness

Destination Fortified Counseling & Wellness: How Nic Burnette Is Building Stronger Paths To Mental Wellness

By King Oโ€™muni Lens โ€ข 3 min read
From Queen to Cautionary Tale: Nicki Minaj, JD Vance, and the Dangerous Politics of Crossover Fame
Nicki Minaj Deactivates Instagram After Appearing With Erika Kirk

From Queen to Cautionary Tale: Nicki Minaj, JD Vance, and the Dangerous Politics of Crossover Fame

By Dr. Christal Jordan โ€ข 5 min read
Dave Chappelle: Comedyโ€™s King Solomon Brings Perspective to a Year of Racial Polarization, Political Chaos, and Black Disillusionment
Dave Chappelle: The Unstoppable / courtesy of Netflix

Dave Chappelle: Comedyโ€™s King Solomon Brings Perspective to a Year of Racial Polarization, Political Chaos, and Black Disillusionment

By Dr. Christal Jordan โ€ข 3 min read