Meet: Aleks Musika & Davidson Petit-Frère
– 1 min read
Musika Frère, Davidson's first fashion label, is the brainchild he shares with business partner and former Tom Ford Miami ambassador Aleks Musika. The two collaborated heavily, scouring the globe for the best manufacturers and designers that could create a product that would garner respect and, ultimately, admiration for their clientele. Petit-Frère is inspired by men's suiting from the '20s and '30s, re-imagined with materials like navy seersucker and open-weave wool blends. A former real estate agent with no fashion training, he fell in love with suiting while using a tailor to make custom designs that fit his broad shoulders and slender waist. Clients include Jay Z, Stephen Curry and Kevin Hart. The brand started with bespoke suits, then branched into a ready-to-wear collection, fragrance and accessories. Petit-Frère also launched a men's shoe company, Lavati.
For more info: https://musikafrere.com
Written by
Victor Flavius (Tobias), Publisher and Creative Director, leading brand direction, design, and editorial execution to create cohesive, culture-driven experiences, while also covering Travel, Health, and Wellness.
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