H&M Studio Drops a Resort 2025 Capsule Inspired by Marrakesh Vibes & Desert Cool

H and M Studio just gave us a reason to update our summer wardrobe. Their new Resort 2025 Capsule Collection is a love letter to Marrakesh’s vibrant city life mixed with the calm, effortless beauty of desert landscapes. Think bold meets breezy, with a serious focus on craftsmanship and modern edge.

This capsule is designed for those “pack your bags and disappear” moments — but every piece is versatile enough to wear long after the vacation glow fades.

The new collection dropped May 8th and is now available at select stores and hm.com.

“For this collection, we really leaned into the colors, textures, and artisanal vibes of Marrakesh and its surroundings,” says Kathrin Deutsch, Collection Designer at H&M Studio.

“It’s all about the little details — embellishments, embroidery, unique necklines — while keeping the overall feel modern and powerful.”

You’ll see that come through in every stitch. The color story ranges from rich terracotta and sandy neutrals to crisp whites, deep blacks, and pops of electric blue. Fabrics like linen, cotton, and chiffon are designed to move with you — whether you're wandering a medina or heading to brunch.

Some of the standout pieces? A cropped beige cotton jacket with a sculptural neckline, heavy embroidery, and bold embellishments that demand attention. Pair it with the capsule’s curved-leg jeans, finished with studs along the seams, for an easy statement look.

Also in the lineup: full-length kaftans with Moroccan-inspired patchwork prints, flowing summer dresses, and minimal yet striking denim separates. It's giving "effortless icon" energy.

Let’s talk about the finishing touches. The capsule includes a terracotta bikini with an asymmetric top (hello, vacation content), golden flat mules with knot details, and rope high-heel sandals that are chic but wearable. The suede bag with whipstitch accents is the perfect neutral with a twist. Of course, statement sunglasses and bold-but-wearable jewelry round out the collection.

The H&M Studio Resort 2025 Capsule officially drops May 8th in select stores and online. Whether you’re curating a travel-ready wardrobe or just want to channel laid-back luxury all summer, this collection hits the mark.