G-SHOCK and Crocs Redefine Streetwear with New Echo Wave Capsule Collection
– 2 min read
In a bold move that fuses iconic durability with fashion-forward design, Casio America, Inc. has unveiled an unprecedented collaboration between G-SHOCK and global footwear phenomenon Crocs. This limited-edition capsule not only redefines functional fashion but elevates it to a new echelon of self-expression and versatility.
At the heart of this collaboration lies Crocs’ fan-favorite Echo Wave silhouette, now reimagined in a luminous glow-in-the-dark finish. Marrying Crocs’ signature comfort with G-SHOCK’s legacy of uncompromising toughness, the design is accented by a custom marbled ankle strap—a nod to G-SHOCK’s precise craftsmanship and indomitable spirit.
Bold and unconventional, this iteration of the Echo Wave transcends footwear, emerging as a statement piece that seamlessly transitions from urban streetscapes to avant-garde fashion arenas.
Breaking new ground, this release introduces a modular G-SHOCK watch case engineered to be worn on the wrist or integrated directly into the Echo Wave clog. Through a bespoke rivet system, the timepiece detaches from its strap to nestle into the footwear itself—blurring the boundaries of accessory and apparel in a truly visionary fashion.
This innovation challenges the conventional, offering style enthusiasts a dynamic way to wear their timepiece—on the wrist, on the foot, or wherever their individuality leads.
True to G-SHOCK’s legacy, the collaborative timepiece is designed to perform under pressure with features including:
- Shock-Resistant Structure
- 200M Water Resistance
- World Time Functionality (48 cities, 31 time zones)
- 1/100-Second Stopwatch
- Countdown Timer
- 5 Daily Alarms
- Double LED Super Illuminator
The highly anticipated G-SHOCK Echo Wave Bundle will retail for $200, launching May 27th at select premium retailers and online at Crocs.com. For those who demand style without sacrificing substance, this collection is a must-have intersection of high-function design and street-ready edge.
For over four decades, G-SHOCK has been synonymous with resilience, born from the vision of Casio engineer Kikuo Ibe to create "a watch that never breaks." Today, it stands as a global symbol of innovation and toughness.
Likewise, Crocs, Inc. has revolutionized casual footwear, merging comfort with boundary-pushing designs beloved by millions worldwide. Headquartered in Broomfield, Colorado, Crocs continues to challenge the status quo, offering products that resonate across generations and cultures.
Photo Credit: G-Shock x Crocs
Written by
Angela Watts, Contributing Fashion Editor and the founder of RAGTRADE Atlanta, with over 20 years of experience in fashion and brand partnerships.
