AABOUX: Redefining Luxury Leather at Atlanta Fashion Week x Bloomingdale’s Retail Incubator​

In the heart of Atlanta’s fashion scene, AABOUX, the luxury leather brand founded by Zainab Aliyu in 2017, is making waves. Known for its near stitch-less construction and ethically sourced materials, AABOUX has become a standout participant in the Atlanta Fashion Week (ATLFW) x Bloomingdale’s Retail Incubator at Lenox Square Mall.​

AABOUX's designs are a testament to meticulous craftsmanship and innovative design. Each piece, handcrafted by third-generation artisans in Lagos, Nigeria, showcases a commitment to quality and sustainability. The brand's signature near stitch-less technique not only enhances the aesthetic appeal but also underscores its dedication to artisanal excellence.​

The ATLFW x Bloomingdale’s Retail Incubator is a collaborative initiative aimed at nurturing emerging fashion talents by providing them with retail space, mentorship, and exposure. AABOUX's inclusion in this program highlights its rising prominence in the fashion industry. The brand's trunk show, held on February 22, 2025, featured a meet, and greet by founder Zainab Aliyu, offering attendees an intimate look at the collection and the stories behind each piece.​

Due to popular demand, AABOUX's presence at the Retail Incubator has been extended until June 1, 2025. This extension provides fashion enthusiasts and shoppers additional time to explore and purchase AABOUX's unique offerings, further solidifying the brand's impact on Atlanta's fashion landscape.

AABOUX's participation in the Retail Incubator not only amplifies its brand visibility but also aligns with its mission to blend traditional craftsmanship with contemporary design. As the brand continues to grow, its commitment to sustainability, ethical production, and innovative design positions it as a leader in the luxury fashion sector.​

For those in Atlanta, a visit to Bloomingdale’s Lenox Square offers an opportunity to experience AABOUX's exceptional craftsmanship firsthand. As AABOUX continues to redefine luxury leather goods, its journey serves as an inspiration for emerging designers and fashion aficionados alike.