UBS and Dior Present “House of Craft x Dior”: A Rare Look Inside the Artistry of Couture in New York City

UBS just raised the bar for fashion exhibitions. Today, the global financial powerhouse announced the launch of UBS House of Craft x Dior, a multi-day experience that honors the elegance, innovation, and craft that have defined the House of Dior for over eight decades. Set to open in downtown Manhattan from June 6 through June 8, the exhibition marks a first-of-its-kind collaboration between UBS and Dior, curated by legendary fashion editor Carine Roitfeld and captured through the lens of renowned photographer Brigitte Niedermair.

Let’s be clear: this isn’t just an exhibition. It’s a full-on celebration of culture, creativity, and couture mastery.

For the first time ever, all seven of Dior’s creative directors—from Christian Dior himself to Maria Grazia Chiuri—will have their work shown together in one immersive space. Add a tribute to Kim Jones and what you get is a comprehensive, beautifully curated narrative of Dior’s evolution across generations.

Carine Roitfeld went deep into the Dior archives to hand-select and style iconic looks, while Brigitte Niedermair brought those selections to life through her signature visual language. The result? A photo exhibit that not only honors Dior’s past but makes a powerful statement about its present and future.

“Craft is how we serve our clients—with vision, heritage, and a deep respect for excellence,” said John McDonald, UBS Group Chief Marketing Officer and Head of Group Brand & Marketing Innovation. “Partnering with Dior and Carine Roitfeld allows us to showcase those values in the most creative and impactful way.”

But the visuals are only the beginning.

UBS House of Craft x Dior also includes a six-day program of panels, masterclasses, and behind-the-scenes activations, giving guests a front-row seat to the artistry and conversations shaping the future of luxury fashion. Programming includes:

• "From Curation to Creation" – A rare dialogue between Carine Roitfeld and Brigitte Niedermair
• "Leadership in Fashion & Luxury" – Featuring Dior’s Alexandra Winokur and UBS executives Solita Marcelli and Jen Povlitz
• "Where the Craft of Fashion and Art Meet" – A session led by acclaimed artist Jeffrey Gibson
• Plus deep dives into sustainability, the Dior atelier, and the role of collective storytelling in couture, with voices like Danielle Frankel, Horst Schüler, Lucy Bishop of Sotheby’s, and Lauren Lepire of Timeless Vixen

The exhibition also nods to Christian Dior’s long-standing love affair with New York—one that was woven into the DNA of his earliest collections.

“This collaboration is a bold statement—about heritage, about reinvention, and about the future of fashion,” said Olivier Bialobos, Dior’s Chief Communications & Image Officer. “Through Carine and Brigitte’s work, we’re honoring the artistry that continues to define Dior.”

House of Craft x Dior is part of UBS’s broader global initiative spotlighting mastery in couture, horology, and gastronomy. Each event in the series is intentionally designed to bring the public closer to the world’s most celebrated artisans—with New York setting the tone for what’s next.

The exhibition is free and open to the public. Registration is now live at ubs.com/HoC.