Steven “Thurough” Thauriaux started Global Kingz marketing in 2019. Realizing there was a need for honest, genuine marketers in the Hip Hop industry. Thurough is no stranger to the entertainment world, at the age of 18, he was signed to an independent record label with Sony distributorship.

After his arrest, he voided his contract, and the record label dropped him. Eager to get back into the rap game, he kept on making dope music, gaining recognition locally.

He started paying for his own marketing and growing his fan base. He also started a family and rapping wasn't paying the bills. Thauriaux had plenty of friends that made music and continued to see them struggle.

From his experience, he knew most marketing opportunities would just be someone selling you a dream and telling you what you want to hear just to take money from you. No one cared for talented, struggling artists. Thurough’s love for music just couldn't let him stop being involved. Thurough recorded his last song in 2016.

Took 3 years off, but would still ghostwrite for many artists. He saw the need for legit marketers. So as a rapper with over 12 years of experience, he decided to start helping artists get out there and learning how to use Google ads and other forms of marketing. He is one of the very few legit marketers in the hip-hop industry. He doesn't do marketing for money, although there is a cost involved.

He only works with artists he hand-picks because he believes in their music. He believes any marketers that will promote garbage music are scammers because they should tell you your music isn't worth promoting.

Thurough has worked alongside plenty of artists and, honestly, too many to mention. He focuses on young talented artists that genuinely need support because they're not sure what to do next or what's a scam or not. Thurough has a huge advantage being that he himself rapped for years and has first-hand experience with most of these scams; evidently, he knows what works vs what won't work.

Most marketers tell you what you want to hear just to take your money. Thurough is one of the only few marketers that will tell you the truth whether you buy a service or not, he's here to help artists. Thurough focuses on teaching artists how to run their own youtube ads so they can save money in the long run, he's truly changing the music marketing game one artist at a time. He works with artists one on one for the best results.

He is very open and honest with his strategy and will not keep any secrets like most marketers. If you're an upcoming artist, model, or influencer, don't look any further for the realest marketer. He has been on both sides of the fence, so he truly does what's best for his clients regardless if he makes money off of his advice or not.

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Jake Crates
Jake Crates, Music journalist and industry consultant focused on talent discovery, artist development, and cultural storytelling.

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