Snoop Dogg’s Iz It a Crime? Album & Film Release Was a Cinematic Celebration of Hip-Hop Legacy
– 2 min read
Los Angeles lit up last night as the city played host to one of the most anticipated cultural moments of the year — the official release event for Snoop Dogg’s 21st studio album, Iz It a Crime?, and the preview of its accompanying film. Held in a sleek open-air venue, the evening merged nostalgia, celebrity, and West Coast elegance in true Snoop Dogg fashion.
Guests arrived shortly after 9 PM, greeted by a team of polished and professional guest services staff who handled check-in, NDA confirmations, and wristband distribution with VIP precision. Once inside, attendees were met with a stunning visual entrance: a sprawling step-and-repeat flanked by vintage lowriders, a nod to the deep-rooted car culture of Southern California.
Just steps away, Marathon Burger—the culinary brand launched by Blacc Sam and the late Nipsey Hussle—served up food that grounded the event in local flavor and legacy.
Throughout the evening, tracks from Iz It a Crime? filled the air, giving guests an ambient experience of the project long before Snoop ever hit the stage. It was a soundtrack that set the tone — moody, cinematic, unapologetic.
The guest list was a vibrant cross-section of music, media, and Hollywood, featuring appearances by:
Big Boy (REAL 92.3), J Cruz, Jimmy Akingbola (Bel-Air), Daz & Kurupt (Tha Dogg Pound), Layzie Bone (Bone Thugs-N-Harmony), Gerald “Slink” Johnson, DJ Quik, DJ Battlecat, Greg “Olskool Ice-Grē” Lewis (one-half of the duo Abstract Mindstate), Dead Fresh Crew (LA Streetwear Brand), O’Neal McKnight (Director of Business, Gushcloud), and Larry Jackson, CEO of gamma. — the new entertainment powerhouse behind the album and film rollout.
Custom photo booths, themed installations, and branded refreshment bars featuring 19 Crimes beverages rounded out the atmosphere. Lounge and bar areas flanked either side of the main performance stage, which doubled as a projection screen showcasing footage from the Iz It a Crime? film, adding a layer of narrative depth to the album’s release.
Iz It a Crime? is more than music — it's a full-bodied multimedia experience and a bold statement from an artist who continues to evolve without ever compromising his roots.
Written by
Victor Flavius (Tobias), Publisher and Creative Director, leading brand direction, design, and editorial execution to create cohesive, culture-driven experiences, while also covering Travel, Health, and Wellness.
