RARI - "Not What It Seems" (Official Video)
– 1 min read
New Virginia recording artist Rari is ascending to Hip-Hop superstardom with his designer raps and catchy street sound. Introducing himself to a broader audience, Rari links up with producer HighDefRazjah and Grammy-nominated instrumentalist Johnny Juliano to wander around China Town in the new hit, titled, "Not What It Seems".
Charged by a soulful backdrop, Rari is sensational on the track and incredibly stylish in the visual presentation. The song is easily Rari's best work yet. The track is a build-up to the rising star's anticipated debut project coming late-2020.
On making, "Not What It Seems," Rari said, “This track is a motivational anthem for anybody feeling like all their hard work has been in vain. I think everyone can relate to being an underdog. Johnny Juliano & HighDefRazjah found a sound for me to deliver the message and now it’s time to make my mark."
"Not What It Seems" follows a string of hits by the upcoming star. Arriving on the scene in 2018, Rari established notoriety in previous efforts, "The Realest," "Live in the Garden" and "New Habits". For more Rari news, you may follow the new artist on Instagram and Twitter.
Written by
Jake Crates, Music journalist and industry consultant focused on talent discovery, artist development, and cultural storytelling.
