Lynxx returns with “Rolex,” a polished blend of R&B and trap-soul that marries ambition and affection. Featuring a smooth assist from Benzi Ayo and production by Grammy winner Yountie Strickland, the single unwraps luxury as metaphor. The Rolex isn’t just a status symbol—it’s a stand-in for presence, trust, and earned love.

Now streaming across all platforms, “Rolex” shows Lynxx at his most intentional. His velvet-toned vocals ride pulsing drums and layered harmonies with calm precision. He raps not to flaunt but to reflect. The message is clear: the grind isn’t just for glory—it’s to give his partner something timeless. Benzi Ayo enters with confidence, offering lyrical balance and textured flow, keeping the emotional stakes high without slipping into sentimentality.

Directed by Ray Valdez, the video matches the music’s sleek mood. Set against city lights and upscale interiors, it stars Mari Pretty as Lynxx’s love interest. The visual frames romance through a luxury lens, but the intimacy feels authentic. Valdez’s direction enhances the song’s message—style with soul.

Strickland’s production floats between rich strings and deep 808s, never crowding the vocals. It’s minimal yet layered, leaving space for Lynxx’s voice to breathe.

With “Rolex,” Lynxx doesn’t just deliver a love song—he offers a blueprint for building something real.

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Jake Crates
Jake Crates, Music journalist and industry consultant focused on talent discovery, artist development, and cultural storytelling.

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