Entrepreneur Spotlight: Tyra Nicole and the Magic of the Pivot

On social media, entrepreneurship or being a “boss chick”  is often romanticized but rarely explained with honesty, but Tyra Nicole says owning a business isn’t for the weak. We appreciate Tyra as a superstar entrepreneur for her clarity, candor, and commitment to evolution. As the founder and owner of the Le Noire Agency, a Los Angeles–based creative agency that has grown from events into PR and multi-faceted brand strategy, Tyra has built a reputation not just for delivering results, but for thinking strategically about what it truly takes to last in business.

As entrepreneurs prepare for 2026, Tyra offers two guiding philosophies that have helped her scale in a fast-changing creative landscape: the magic of the pivot and the discipline of knowing your business inside and out.

The Magic of the Pivot

For Tyra, longevity in business is inseparable from adaptability. She believes that the ability to pivot—without fear or ego—is what separates fleeting success from sustainable growth.

“In creative industries especially, people can become emotionally attached to how they’ve always done things,” she explains. But she believes business doesn’t reward rigidity, but instead celebrates responsiveness in real time. 

That philosophy is particularly relevant as artificial intelligence continues to disrupt creative spaces. While many business owners see AI as a threat, Tyra views it as a tool—one that, when used thoughtfully, can increase efficiency, free up creative energy, and strengthen operations.

“AI isn’t here to replace creativity,” she says. “It’s here to support it. If you refuse to evolve with technology, you’re choosing to fall behind.”

For Tyra, pivoting doesn’t mean abandoning your values or vision. It means adjusting your methods while staying rooted in your purpose. Trends shift. Platforms change. Consumer behavior evolves. The entrepreneurs who endure are the ones willing to move with the moment while keeping their core intact.

That willingness to pivot, she says, builds grit—the kind that sustains you when markets fluctuate, clients change, or an unexpected loss forces a recalibration.

Learning on Someone Else’s Clock

One of the most formative chapters of Tyra’s entrepreneurial journey didn’t happen at Lenoire Agency at all. It happened while she was working for a chiropractor.

Though the industry couldn’t have been further from creative branding, the experience became a masterclass in business operations. Tyra immersed herself fully, learning how to run the practice as if it were her own—handling marketing, organizing events, understanding finances, and identifying what drove growth and what caused losses.

“I became a superstar entrepreneur by learning how to run someone else’s business first,” she says. “That experience taught me discipline, accountability, and how not to take losses personally.”

Those lessons proved invaluable when she later launched Lenoire Agency. By the time she stepped into ownership, she understood systems, scalability, and the emotional neutrality required to make sound decisions. Losses weren’t failures; they were data points. And setbacks weren’t signs to quit; they were signals to pivot.

The Power of SWOT

At the heart of Tyra’s strategic approach is a framework she returns to consistently: SWOT analysis.

For her, SWOT—Strengths, Weaknesses, Opportunities, and Threats—is not a one-time exercise. It’s a living document. She personally revisits it quarterly, recognizing that in today’s business climate, conditions can change rapidly.

“Strengths are easy to focus on,” she notes. “But weaknesses are just as important. If you’re not honest about them, they’ll cost you later.”

Equally critical is understanding opportunities—what doors open because of your strengths, your network, your reputation—and recognizing threats that could undermine those opportunities if left unaddressed.

“What’s a threat this year might not be a threat next year,” Tyra explains. “That’s why consistency matters. You have to keep checking in with your business.”

This disciplined self-assessment has helped Lenoire Agency scale steadily over the past several years, earning its place as one of the most sought-after agencies in California while continuing to expand its reach.

Build Your Own Formula

While SWOT remains foundational for her, Tyra is quick to emphasize that there’s no universal blueprint for success. Every entrepreneur must develop a formula that aligns with their goals, industry, and personal leadership style.

“Use what works,” she advises. “And if you discover something powerful along the way, share it.”

That spirit of shared knowledge is what drives Tyra’s message to aspiring entrepreneurs entering 2026: stay curious, stay flexible, and stay honest with yourself. Growth isn’t about perfection—it’s about awareness, adaptability, and action.

For those ready to build something lasting, Tyra Nicole’s journey is a reminder that success is rarely linear—but with the right mindset, every pivot can be a point of power.

If you’re interested in sharing your entrepreneurial journey or business insights with Lenox & Parker, reach out to us at hello@lenoxandparker.com