Big YBA Shares 'Definition of Living' Album With "Hypnotic"
– 1 min read
After enlisting Rich The Kid signee SetitOff83 for "Swag Surfin'" sampling collaboration "Hypnotic" as well as consistently feeding fans over the last year with quick-strike drops "30, "Rookie, "Lord Forgive Me," "Venting Session," "Mercy," and "DOA," North Carolina rap authority Big YBA (@BIGYBA_) unloads his latest body of work Definition of Living. Comprised of 15 cohesive tracks, the project includes a lone feature GetRichZay while production duties were handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.
Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.
Press play on the Definition of Living via Nu Nation / Vydia as well as watch the Creative Cartel-directed visual for "Hypnotic" below.
https://open.spotify.com/album/0eGLj63wTdZGiuH0eXbY3Q?si=-nP73rm7QI2YrQomTlgupg&nd=1&dlsi=1cffc2a609dc4f82
Written by
Jake Crates, Music journalist and industry consultant focused on talent discovery, artist development, and cultural storytelling.
