3400PLACE — A Creative Movement Born from the Heart of the Islands

When it comes to culture, music, and authentic self-expression, few brands capture the essence quite like 3400PLACE. Founded by Theron Thomas, one half of the Grammy-winning duo R. City, 3400PLACE is more than a lifestyle brand — it’s a deeply personal tribute to home, heritage, and the power of creative freedom.

The name itself, 3400PLACE, comes from the address where Theron grew up in the U.S. Virgin Islands. It’s a nod to the environment that shaped him, a place filled with rhythm, resilience, and raw talent. That same energy pulses through every piece, every drop, and every message the brand puts out.

Known globally for penning hits for artists like Rihanna, Beyoncé, and Lizzo, Theron has always brought island flavor to mainstream music. With 3400PLACE, he extends that influence into fashion and culture, creating a space that represents where he's from and where he’s going. The brand fuses bold design with meaningful storytelling, drawing a straight line from Caribbean streets to global stages.

Whether it's a hoodie that sparks conversation or a track that moves the culture forward, 3400PLACE is for the creatives, the dreamers, the ones who wear their roots with pride and their future with confidence.

This is more than merch.
It’s a mindset.
It’s the place where originality lives.

Welcome to 3400PLACE.

All Images courtesy of www.3400place.com

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