LaTocha of the Multi-Platinum Group Xscape Launches BuzzFeed’s First Show Under Byron Allen Acquisition Era, Is It Vegan With LaTocha, Set for July Release

LaTocha of the multi-platinum group Xscape is redefining culinary entertainment as she enters a new creative alignment with BuzzFeed under Byron Allen’s new era for its first-ever show, a bold and unconventional new series titled Is It Vegan With LaTocha, set to roll out this July as part of the platform’s iconic Tasty food and lifestyle ecosystem.

Produced under her Made Girl company, LaTocha of the multi-platinum group Xscape serves as creator and executive producer, expanding her creative footprint beyond music into food media, cultural storytelling, and lifestyle-driven production.

Is It Vegan With LaTocha is already generating strong industry attention, with word in the street building around this new show’s game-changing approach to plant-based cuisine, reimagining familiar comfort foods through a soulful, elevated lens that challenges traditional expectations of vegan cooking.

LaTocha of the multi-platinum group Xscape is quietly silencing the naysayers while stepping into a bold new phase of culinary entertainment and creative expansion, and she continues to amaze, with every move keeping the industry watching closely.

Industry observers note the timing aligns with renewed creative momentum across BuzzFeed following its acquisition under media mogul Byron Allen, marking a new era for the company and positioning this new show as the first rollout under his entertainment expansion strategy, signaling a broader shift in digital storytelling and culturally driven content.

That shift is expected to elevate BuzzFeed’s Tasty brand alongside its expanded distribution network, including HuffPost, Hulu, Amazon Prime Video, and The Grio.

As entertainment ownership continues to evolve, artists are increasingly taking control of production, narrative, and cultural positioning.

LaTocha’s Made Girl partnership with BuzzFeed reflects that shift, positioning her at the center of a growing movement of creator-led media and independent executive production.

Beyond television, LaTocha expands her culinary and lifestyle footprint through her widely embraced cookbook, LaTocha’s Planted Lifestyle, a plant-based collection of recipes and growing cultural interest among food and lifestyle audiences.

After more than three decades in the industry, LaTocha of the multi-platinum group Xscape is not simply returning, she is redefining her lane across music legacy, entrepreneurship, and culinary culture.

Is It Vegan With LaTocha is more than a series, it is a cultural disruption that challenges assumptions about vegan food, flavor identity, and what modern comfort food can become.

Set for July, the series is already shaping early conversation across food, culture, and entertainment circles.