Adorning a cryptic mask with a somber demeanor East Coast artist PVRTH delivers the new visual to his hair-raising song, "When I'm Down."

Filming the visual in New York City, this rising rap artist thinks outside the box with his horror friendly vibes as he lurks around the New York City subways Ā rapping over a lively trapped out beat, produced by frequent collaborator Dark Rose.

Included with the visual release of "When I'm Down," PVRTH gave fans an opportunity to win one of his masks. The winner of the contest would also get a $25 Amazon gift card for participating and joining in on the epic release.

The single marks a new chapter in the history of the artist PVRTH, with new, professional music videos and a better distribution service.

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Jake Crates
Jake Crates, Music journalist and industry consultant focused on talent discovery, artist development, and cultural storytelling.

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