Boss Loc Drops Crazy Visual to "How Ya Feel"; Performs 'Biggest Out the Ville' at Last SXSW

Boss Loc is stepping into 2025 with a mission—to make his mark in hip-hop, put his city on the map, and prove that he’s next up. With a relentless work ethic, a signature sound, and a growing fanbase, Boss Loc is gearing up for his biggest year yet, dropping new music, performing at South by Southwest (SXSW), and expanding his business empire.

Boss Loc’s connection to music runs deep. Raised in and around his father’s recording studios, he was immersed in the culture from an early age. He first picked up the mic as a teenager, sharpening his skills and later experimenting with production. Eventually, he decided to step away from beat-making to focus entirely on his artistry, ensuring his music had a distinct style that set him apart from the rest.

“I never wanted to sound like nobody else,” says Boss Loc. “I had to find my own lane, my own voice. Everything I do, I make sure it’s original and real.”

Unlike many artists who write lyrics in a notebook or phone, Boss Loc crafts his verses entirely in his head, allowing his music to flow naturally. This approach gives his songs an authentic, unfiltered energy that resonates with listeners.

Boss Loc’s next song, “Having My Way,” is set to make waves. A track all about grinding, winning, and staying true to yourself, it’s the perfect anthem for those making their own lane in life. “This song is for everybody out there getting it, making moves, and staying in control of their destiny,” he explains.

In addition, Boss Loc has been working on “QC,” a collaboration with Montana of 300 a song inspired by the powerhouse label Quality Control. The track’s infectious energy and sharp lyrics are expected to grab attention across the industry. Second is “Customer Service ” Remix ft YTB FATT”

Following that, he’s planning to release a remix of his song “Off the Field”, which originally appeared on his latest album.

But the road to success hasn’t been smooth. After initially releasing music last year, Boss Loc faced setbacks when his songs were flagged and taken down by streaming platforms—twice. Despite the obstacles, he remains focused. “I had a song, ‘Can’t Compete,’ that was hitting 200,000 streams in the first few weeks, and then they took it down,” he recalls. “That was a setback, but it didn’t stop me. I’m coming back stronger.”

Coming from East Saint Louis, Illinois, Boss Loc knows firsthand the struggles of making it out. The city, often overlooked in the music industry, has yet to produce a major breakout artist since Nelly—and more recently, Sexyy Redd from neighboring St. Louis, Missouri.

“People don’t understand East Saint Louis. It’s a small city, but it’s rough, reckless. You gotta make your own way out,” says Boss Loc. “We got talent out here, but we don’t get the light. I want to change that.”

With this mindset, Boss Loc is focused on building a movement. He’s launching a street team to flood St. Louis and his hometown with flyers, posters, and promo materials. His goal is clear: to bring attention to his music and his city like never before.

Boss Loc isn’t just focused on making hits—he’s building a legacy. In addition to his music career, he’s stepping into real estate, with plans to own multiple properties by the end of the year. He’s also relaunching his clothing brand,, further cementing his presence as an entrepreneur.

“Ain’t no handouts where I’m from,” he says. “Everything I do, I make sure it’s going to work. Music, real estate, fashion—it’s all part of the bigger picture.”

With a highly anticipated performance at SXSW, Boss Loc is ready to showcase his energy and stage presence on a bigger platform. “I want my live shows to be unforgettable. When I get off that stage, I want people to still be talking about it weeks later,” he says.

For Boss Loc, 2025 is all about momentum. With new music, major collaborations, and a strategic plan to grow his brand, he’s proving that he’s more than just another artist—he’s a movement